In this #FrontRunners Live edition, April Dunford joined Luge Capital’s David Nault for a fireside chat on product positioning for early stage B2B tech companies.

Whether you’re an entrepreneur, marketer or sales person struggling to bring innovative products to market, April Dunford helps you find your AWESOME so customers do too. Perfecting company and product positioning increases sales and optimizes marketing and sales efforts. It’s the starting point for a company’s messaging, branding, lead generation, and sales strategy. April is a positioning guru and tech exec.

In this webinar, you’ll learn:
– The five components of effective positioning
– How to connect with your audience
– How to choose the best markets to reach your customers
– How to leverage market trends to help buyers understand why to buy your solution now.


Check out her book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It to dig deeper into the methodology with a step by step process that any startup can follow to position their product, service or company.

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